ARCHITECT
OF IMPACT
Designing the ecosystems where culture meets commerce. I transform creative vision into scalable, revenue-generating infrastructure.
Kevin Mangini
Strategic Marketing & Brand Innovation
Executive Profile
I operate as a catalyst inside complex ecosystems, building new frameworks that connect creative storytelling with commercial performance. My focus is on driving revenue and relevance at scale.
With 25+ years of leadership inside major media and entertainment companies, I specialize in navigating ambiguity and delivering integrated strategies that modernize brands without losing their core identity.
I build platforms, not just campaigns. From MTV and Warner Bros. to NewsNation and GivingWorks Studio, my work defines the intersection of content, culture, and commerce.
I bring the judgment of an executive, the agility of a builder, and the pattern recognition to turn disruption into growth.
Multi-Platform
Ecosystems Built
$100M+
Revenue Generated
Integrated Expertise
I don't just execute tactics; I build ecosystems. My expertise spans the full spectrum of modern marketing.
Brand Architecture
Defining the sharp edge of your identity. We build positioning that makes competition irrelevant.
Content Production
Creating assets that stop the scroll. From broadcast to social, we produce work that demands attention.
Strategic Partnerships
Unlocking value through high-leverage alliances. We connect your brand with culture to expand reach and authority.
Fractional CMO
C-suite leadership without the headcount. I step in to overhaul strategy, align teams, and drive immediate growth.
Architects of Record-Breaking Giving
Founder of GivingWorks Studio, a media and storytelling platform focused on fundraising and impact.
GivingWorks operates as a content and conversation engine—applying entertainment storytelling principles to help institutions connect with supporters and raise over $600M+.
Architects of Record-Breaking Giving
Selected Work
A selection of campaigns that defied convention and delivered unignorable results.
MTV Advance Warning
Produced this groundbreaking global music program and led the pitch that secured McDonald's as MTV's first-ever global sponsor, reaching 400 million homes.
Every Simpsons Ever
Led the social campaign for FXX that created 600+ custom images and delivered 288 hours of continuous engagement.
NewsNation Annual Upfront Presentation
Led branding, execution of NewsNation's upfront presentation, pitches, sponsorships and trade marketing campaigns.
Experiential Business Development
Designed and executed high-touch, immersive experiences that converted prospects into partners. From 4-day summits for 100+ executives to intimate Michelin-starred dinners (Blue Hill at Stone Barns), I built the physical environments that drove brand affinity and closed deals.
Jackass Franchise
Led marketing campaigns for the Jackass franchise, including soundtrack production, brand partnerships, and special events that defined a generation.
Warner Brothers Branded Entertainment
Pioneered digital branded content in 2007 by conceiving, directing, and producing five original pilot series to position Warner Brothers as a leader in the emerging web video landscape.
WGN America Original Series Integrations
Collaborated with producers and advertisers to develop custom sponsorship integrations for WGN America's original series, including Underground, Manhattan, and Outsiders. These campaigns extended beyond on-air content, leveraging digital and social platforms to create immersive experiences for audiences and measurable ROI for advertisers.
WGN Movies for America
Created and launched a hosted movie series integrating brand messaging into 60+ films, driving multimillion-dollar ad revenue.
Journey to Live Earth
Produced the documentary for the largest global entertainment event in history, reaching 2 billion people.
Missy Higgins Takes The Wheel
Conceptualized and produced a pilot documentary series blending live performances with sustainability storytelling across the US.
MTV2 Headbangers Ball
Partnered with Roadrunner Records and Majesco’s BloodRayne 2 to integrate a compilation CD, tour, and TV special, creating a seamless music-gaming experience.
- Integrated Compilation CD, Tour, TV Special, and Video Game
- Exclusive BloodRayne 2 Game Link on Disc
- Closed Major Ad Deal & Gold Certified Album
- Seamless Music-Gaming Cross-Promotion
MTV/Def Jam Contest
Pitched and produced a multi-platform contest, CD release, and TV special featuring Def Jam stars and a $25,000 winner.
DMX Debut Album Promotion
Developed a groundbreaking marketing concept for DMX's debut album, designing a limited-edition bonus disc that drove pre-orders and secured a No. 1 Billboard debut.
MTV My Mix Tape
Curating Stories Through Music. Created and produced this XM Radio series where artists like Dave Grohl, Outkast, Vanessa Carlton, and Blink-182 shared personal stories and favorite tracks. This project celebrated the art of storytelling through music, blending artist narratives with curated playlists, and setting the stage for modern streaming-era concepts.
MTV2 Album Covers
Innovation in Music Marketing. Spearheaded MTV's first-ever digital music releases with MTV2 Album Covers. Partnered with iTunes to debut exclusive concert recordings, showcasing artists Dashboard Confessional and Guster. This forward-thinking initiative bridged live music and digital distribution.
Music Production & Discography
Executive produced a diverse library of compilation albums and movie soundtracks, including the MTV Unplugged series and iconic franchise releases for Headbangers Ball, Yo! MTV Raps, and Total Request Live.
The Methodology
Chaos without structure is just noise. We apply a rigorous framework to creative disruption.
Diagnose
We strip away the assumptions to find the raw truth of your brand and the market gap.
Architect
Building the tactical roadmap. No guessing—just a calculated path to dominance.
Deploy
Precision execution. We launch with force across every channel that matters.
Scale
Double down on what wins. We amplify the signal to maximize impact and ROI.
Ready to Build Impact?
Stop playing it safe. Let's build the infrastructure for your next breakthrough.